What's new
The latest news from Sensational Drinks and our brands. Sign in for updates tailored to you.
Pepsi Stage Pass
Pepsi Stage Pass is a new initiative offering music fans FREE access to the UK's most iconic venues and gigs. The activity builds on Pepsi's long-standing global connection to music and ambition to show up in ways that feel fresh, exciting and in-tune with how audiences discover and experience music today.
All music fans need to do to get their hands on a Pepsi Stage Pass is simply scan the QR code found on participating Pepsi bottles and cans, or on the Point of purchase across hospitality venues serving Pepsi. They will be directed to the official website to register their details and enter into the prize draw. But, that’s not all. There are 1,000 online, instant win prizes up for grabs-including festival and gig tickets, bucket hats, speakers and more.
New Tango Strawberry
Bring bold strawberry flavour to your venue with the launch of Tango Strawberry. Exclusively available in selected wholesalers for QSR outlets, the latest addition to the Tango portfolio is available now in MP24s cans (£13.19 MRSP).
Strawberry flavour is growing in popularity, with volume (+6.7%) and value (+12%) up over the last year in the on-trade1. With its vibrant flavour and unmistakable Tango packaging, it’s set to help retailers tap into the potential for strawberry in flavoured carbonates.
1. CGA by NielsenIq, FS&L database, Total OOH, Strawberry Flav. Carbs CBBV defined, MAT, 31.03.26
3 trends to tap into in 2026
Explore the latest drinks trends set to shape the year ahead and discover how to turn each one into simple, sales‑driving actions for your venue.
Get delivery updates by text
Our courier is now sending updates exclusively by text. Next time you check out, make sure to add or confirm your mobile number to receive text updates and delivery options.
You can also click below add it to your profile.
Lashings World x J2O partnership
For a second year running, J2O are in proud partnership with Lashings World XI for the 2026 season, continuing to unite world-class cricket with one of the nation's most loved adult soft drink brands.
For decades, Lashings World XI has brought together some of the biggest legends in cricket, thrilling crowds with entertaining matches and an enduring passion for the game. With J2O by their side, the 2026 season is set to be the most exciting yet.
How to sell more of J2O
Stocking only one flavour? Based on recent research, we found that stocking more flavours could increase your rate of sale across your total J2O range!2
In short, the more flavours you stock, the more choice you give to your customers, and the more you sell of all of them!2
Get fresh ideas with our venue explorer
Discover fresh marketing inspiration with our free venue explorer. Helping you drive soft drinks sales through a fun, interactive walkthrough of a typical venue.