What's new
The latest news from Sensational Drinks and our brands. Sign in for updates tailored to you.
The latest news from Sensational Drinks and our brands. Sign in for updates tailored to you.

Explore the latest drinks trends set to shape the year ahead and discover how to turn each one into simple, sales‑driving actions for your venue.

For a second year running, J2O are in proud partnership with Lashings World XI for the 2026 season, continuing to unite world-class cricket with one of the nation's most loved adult soft drink brands.
For decades, Lashings World XI has brought together some of the biggest legends in cricket, thrilling crowds with entertaining matches and an enduring passion for the game. With J2O by their side, the 2026 season is set to be the most exciting yet.

Stocking only one flavour? Based on recent research, we found that stocking more flavours could increase your rate of sale across your total J2O range!2
In short, the more flavours you stock, the more choice you give to your customers, and the more you sell of all of them!2

Our courier is now sending updates exclusively by text. Next time you check out, make sure to add or confirm your mobile number to receive text updates and delivery options.
You can also click below add it to your profile.

January and February naturally lend themselves to taking stock. They are the perfect time to reset, organise and map out what you want the next twelve months to look like. Here's a few tips to kick-start the year right!

Launched in February 2026, Pepsi Tropical blends pineapple, mango and peach flavours. Alongside the launch, we're unveiling a refreshed look of our MAX flavours range.
Available in depots now in 500ml bottle and 330ml cans.

Discover fresh marketing inspiration with our free venue explorer. Helping you drive soft drinks sales through a fun, interactive walkthrough of a typical venue.

Purdey's got a new packaging and flavours! We've refreshed the range of our natural energy drink brand, and it's available at selected wholesalers now! Find out more about the rebrand and why you should stock it.
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