What's new
Discover the latest news from Sensational Drinks and our Britivc brands.
May 2024
- We've given Sensational Drinks a fresh new look! We continue to offer the same great service, but in a refreshed design. We've also made significant behind-the-scenes improvements to enhance your experience. If you notice something not working correctly, don't hesitate to contact us.
- Look out for our ad campaign promoting our new "well posh" J2O Mocktails, available at your wholesaler.
- Are you on a food delivery app? Optimised product shots are a must to sell more so we've made them available across our brands. Download them for free
April 2024
- The four UK Governments have announced the Deposit Return Scheme (DRS) for drinks containers will go live in October 2027, and it will not include glass at this time. Although hospitality venues won't be required to host a return point, they will be able to apply to host a voluntary one.
- Have you checked out our library of free social media images and videos? It's packed with branded ready-to-use content for your socials but also perfect for digital screens and email campaigns. Visit the library here
- Tango continues its return to mischievous heritage in our latest campaign. We're planning to drive huge visibility across TV, social media and more!
- Pepsi MAX launched a global campaign with star-studded footballing line-up! Watch the advert here
March 2024
- New Pepsi is here! If you haven't already, check out our Pepsi FAQs for all the details on the re-brand. Already stocked on the new packaging? Why not refresh your POS?
- Pepsi glassware with Pepsi's new logo won't be available on Sensational Drinks until later this year. Keep an eye out for the latest updates.
- Get Mango'd with new Tango Editions flavour. Tango Mango Sugar Free is now available in a variety of formats and is expected to be another limited-edition success!
- Premium mixer brand, The London Essence Co in rolling out a new and enhanced look and feel after it was named No. 2 Top Trending Mixer and the No. 2 Bestselling Mixer by the World’s Best Bartenders this year (The Drinks International Brands Report 2024). Discover the range now.
- Pepsi is unveiling a complete rebrand with exciting new pack designs for all formats. We have fresh new POS kits planned to help you make the most of this huge opportunity. Make sure to stay on top of your emails as more will be revealed soon...
- We're proud to share that 75% of the electricity used to make our soft drinks in Britain now comes from the sun. A 160-acre solar farm in Northamptonshire will be providing clean energy to factories in Rugby, London and Leeds.
- Hats off to Fruit Shoot! The must-have drink for any business serving children has rolled out a new sports style bottle cap, making it easier for smaller hands to drink from. Now made from one piece of plastic instead of three, it's also much easier to recycle. Read more here.
- Following the continued success of our limited Tango Editions, We're bringing Tango Mango this February. This new flavour is set to meet the demand for Mango flavoured drinks, giving shoppers more sugar-free options without compromising on taste.
- Aqua Libra is making a splash with canned water. The launch will appeal to a broad range of consumers, being available in both still and sparkling in a handy 330ml can for those looking for a recyclable choice. Available now in hospitality.
- Plenish launched their first ever brand campaign. From healthy juice shots to new barista milks (with no additives), Plenish is making waves in the hospitality industry. Have you caught on yet? Get to know the range.
- Love is in the air! Make the most of Valentine's Day with our handy guide. Why not switch up your cocktail & mocktail menu? Our drinks recipes should help you get inspired.
