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Your guide to HFSS

HFSS is the government legislation restricting promotion of High in Fat, Sugar and Salt (HFSS) food and drinks that will restrict the promotion and advertising of select products.

Your questions, answered

Heard about HFSS and don't know where to start? Our dedicated FAQs will tell you all you need to know about the scheme and what it means for your business.

The legislation includes food and drink offered for sale in a form which is suitable for immediate consumption.

The legislation excludes:

  • Fresh fruit/veg, uncooked meat, cheese.
  • Temporary menu items on sale for less than 30 consecutive days and a total of 30 days a year.
  • Alcoholic drinks over 1.2% abv.
  • Condiments provided to be added by the consumer.
  • On international transport to a foreign country.
  • Charitable activities e.g. raising funds at a single event.
  • ‘Off menu’ food, prepared at request of the customer.
  • Pre-packaged food and drink.
  • Any large businesses (250 or more employees)
  • Large businesses in England selling food for immediate consumption.
  • Food sold by large businesses online including third party delivery companies e.g. Deliveroo

This excludes schools, military, hospital/social care, workplace canteens – unless these are provided by another large business.

Included in the legislation: Non-packaged products (dispense)

Not included: Packaged products (PET, can, glass etc.)

Businesses in scope of the legislation will need to display the following at the point of choice:

  • The energy content in kcal
  • The size of the portion to which it relates
  • The statement: “adults need around 2000kcal a day”

In Outlet

  • Menu Board
  • Digital Menu
  • Outlet Order & Pay App
  • Shelf Barker/Wobbler
  • Delivery App
  • TV Screen
  • Printed Menu

Foodservice

  • Menu Board
  • Digital Menu
  • Outlet Order & Pay App
  • Shelf Barker/Wobbler
  • Delivery App
  • TV Screen
  • Printed Menu

Licensed

  • Printed Menu
  • Digital Menu
  • Outlet Order & Pay App
  • Table Talker (optional if promotional material is available)

Your guide to calorie labelling

Heard about the Calorie Labelling legislation? Our dedicated guide will tell you all you need to know, and how to make healthier choices more visible.

Read more