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Changing seasons, changing serves

Autumn and winter are prime seasons to refresh your drinks offering, with consumers craving comfort and indulgent options. With the right mix of nostalgia and innovation, your bar can become the go-to destination for visits, even as the weather cools down.

Changing your drinks offering with the seasons gives you something new and exciting to share with your regulars, as well as enticing new customers to try your venue. From warming cocktails to reimagined classics, tweaks to your menu can elevate the guest experience and keep your bar top of mind during the colder months.

It’s also the perfect opportunity to spotlight popular seasonal ingredients and introduce limited-edition serves that create a sense of exclusivity and unique experiences for customers in-outlet.

Tapping into seasonal trends

Nostalgic & Traditional Flavours

Flavours like apple, cinnamon, cherry, and citrus are perfect for warming cocktails, mocktails and festive coffees, and tap into those consumer preferences during colder times of year. For example, our Ginger Brew is a great winter warmer, with or without alcohol, containing tangy, spiced and citrus notes.

Ginger Brew Recipe

Add 25ml Gin, 12.5ml Teisseire Vanilla and 25ml of lemon juice to a glass

Add ice

Top with Britvic Ginger Beer

Stir and garnish with a mint sprig

When you add new serves like this to your menu, ensure staff know the ingredients, tasting notes, and the contents of each drink so that they can upsell the seasonal specials and maximise those sales opportunities. You may also want to spotlight seasonal serves using a chalk board on the bar or a table talker, so customers are aware of them. Offer these drinks at an affordable price to encourage trial and get customer into the seasonal spirit.

Warm up for Winter

Warming seasonal flavours lead the way in winter beverages, particularly in foodservice with gingerbread, toffee and cinnamon making the top flavours¹. Such flavours pair perfectly with hot beverages such as coffee (we've all seen the pumpkin spiced latte soar come September every year!) so consider spicing up your coffee menu for autumn/winter or adding some coffee based cocktails with warming flavours. In fact, searches for 'Carajillo', a coffee based cocktail served warm or cold, has doubled in the past year², indicating it may become the drink of the season.

Trade-up opportunities by time of day

At different times of year, your drinks menu should adapt to suit the season and in colder months, that means richer, warming flavours. Serves featuring thoughtful garnishes like cinnamon dust, cayenne pepper, or a brown sugar rim are simple touches that elevate the experience and offer something a little different. Some of the below serves feature more unique seasonal flavours or garnishes to elevate them further and drive consumer purchase. Time of day matters too, with certain serves performing better in the evening versus earlier in the day:

12-3PM
Mexican Coffee - a warming, indulgent serve with cinnamon and espresso.
3-6PM
Ginger Brew – a tangy, spicy twist on a G&T with Britvic Ginger Beer.
6-9PM
Cherry Batanga – tequila-based with cherry and lime, topped with Pepsi MAX® and a spicy rim.
9-12AM
Diablo – spiced rum, grenadine, and ginger ale for a fruity, fiery finish.

Create a serve story

Consumers often opt for higher quality, more indulgent beverages during festive periods and seasonal celebrations*. These moments are all about consumers treating themselves, so it’s the perfect time to dial up the creativity, embrace the occasion, and bring a sense of theatre to your drinks menu. Highlight the inspiration behind each serve, whether it’s a nostalgic nod to tradition or a modern twist on a classic favourite, to create better guest experiences. Think about tapping into some of our festive serves, such as:

Halloween
Our Witches Brew mixes Britvic Ginger Beer, Teisseire Vanilla syrup and lemon juice with spooky garnishes like lychee eyeballs.
Bonfire Night
 A Mexican Coffee with cinnamon and almond milk.
Christmas
Cherry Batanga - Pepsi Max mixed with Teisseire Cherry syrup, lime juice and the option of adding tequila, finished with a candy cane.
Dry January
Experiment with hero non-alcoholic serves and popular drinks, like adding vanilla and lemon to ginger beer.
Valentine's Day
A warming Red Devil with strawberry hearts and warming spiced rum and ginger ale.