Maximising drink sales through effective menu design

Menus are a crucial touchpoint in the customer journey. Effective menu design can boost sales by up to a third. Here are some essential tips:

• Two-Panel Menus: These are easier on the eye and tend to boost sales compared to one-panel designs.
• Strategic Placement: Place your most profitable items in the “Golden Triangle” – the middle of the page, top right, and top left corners.
• Descriptive Language: Use attractive adjectives and detailed descriptions to make items more appealing.

To stay ahead, it’s vital to keep your menu evolving with consumer trends:

• Customisation: Allowing customers to personalise their drinks can increase sales. Options like adding syrups or upgrading sizes cater to the growing demand for personalized experiences.
• Sustainability: Nearly half of all menus now feature sustainability claims. Highlighting eco-friendly practices can attract eco-conscious consumers.
• Nutritional Information: With a rise in dietary preferences like veganism and gluten-free diets, clearly labelling nutritional information can make your menu more appealing.

Post-pandemic, consumers are more health-conscious. Offering a range of healthy drink options, from low-calorie colas to sugar-free drinks, can meet this demand. Additionally, premium soft drinks are a growing market, with many consumers willing to pay more for high-quality options.

Today’s consumers seek experiences, not just drinks. Offering unique and Instagrammable serves can enhance the customer experience and encourage repeat visits. Consider seasonal specials, creative cocktails, and visually appealing presentations to make your menu stand out.