2025
Innovation took centre stage in the soft drinks category last year, driving impressive growth and pushing total value beyond £21.1 billion1.
All articles 
All articles 
What it means for you and your outlet
With the popularity of soft drinks showing no sign of slowing down, we’ve highlighted the opportunities and provided top tips from our latest Soft Drinks Review to help you maximise success.
The rise of low and no alcohol
We don’t have to tell you that the way people are visiting pubs is changing. With more consumers choosing to moderate or cut out their alcohol intake due to a growing health-focused mindset. Did you know...
Soft drink strategies
But not everyone who’s cutting down is simply buying fewer drinks or going out less often – they’re just changing how they do it.
Research suggests that consumers are adopting so-called ‘zebra-striping’ strategies which means alternating between alcohol and non-alcoholic drinks2.
It's about offering choice
So, people are drinking differently. Operators therefore need to think differently about the non-alcoholic drinks they serve. By offering ranges with greater depth and variety and ensuring drinks are always served with flare (whether they contain alcohol or not), you can continue to grow your customer base.
Share of soft drinks
To meet this growing demand for diversity and sophistication, consider stocking core cola and lemonade favourites like Pepsi MAX® and 7UP alongside adult soft drinks like J2O, which has only grown in popularity over the last five years…
Mocktails
But, for those looking for something a bit fancier, it’s worth expanding your offering with a range of seasonal mocktails which encourage customers to trade up. Here are some of our favourite mocktails that will catch the eye of your customers.
Maximise your drinks menu
You might have a fantastic drinks menu packed with variety, but that’s only half the story. To truly captivate your customers and boost sales, it needs to draw them in. Here’s how to make your menu work harder for you.
For more insights and ideas on how to elevate your soft drinks offering, check out the full Soft Drinks Review below.
Bartender training
From glassware to garnishes, read our handy training guides. Perfect for beginners, staff training, or refreshing your skills.
View now