Menus allow you to influence your guests into eating and drinking what you want to drive, whether that be new dishes, higher margin items or focus drink lines. They are often the first interaction between your staff and your guests – the perfect opportunity to create a first great impression. Your staff can also help your guests to navigate the menu, highlighting specials or new and interesting items that you want to sell.
A dedicated drinks menu is key for customers decision making, particularly for the 52% of customers who spontaneously select their drinks once they are inside the venue[1]. In fact, 79% of consumers describe the drinks menu as ‘very important’ to their decision of what to purchase and in their view, price and brand, followed by ingredients, dietary details and premium options are the most important features[2].
Encourage your staff to give the guest enough time to browse the menu before taking their order – this will move your guests away from low margin drinks such as lime & soda. Another important tip is to keep the drinks menus on the table so your guests have the opportunity to order another drink.