New look, same great taste

New look Pepsi is here and we're Thirsty for More. The iconic new design aims to re-ignite the passion for Pepsi and expand it far and wide. With the goal of attracting younger shoppers, while retaining existing customers, the rebrand focuses on great taste and refreshment – reasons that align with research showing 70% of cola consumption occasions are driven by consumers who say they 'enjoy the taste'1.

The rebrand forms part of Pepsi’s vision to ensure long-term growth in the cola category. By modernising its flagship Pepsi brand with bolder, more vibrant packaging, this refresh helps operators capitalise on sales amid evolving consumer tastes.

The vibrant new look is sure to grab consumer attention, playing a key role in drawing a younger demographic into the category. We're providing our foodservice partners with a refreshed, modern identity that meets the evolving preferences of their customers. This rebrand equips operators to better capitalise on Pepsi sales and caters to shifting consumer demand. Benjamin Griffiths - Director of Workplace, Education, Healthcare, Leisure & Entertainment - GB


Order your Pepsi POS Kits

Our latest point of sale displays will reflect the new branding to unlock more versatility to engage customers.