Carlsberg Britvic is launching a duo of indulgent Pepsi zero sugar colas that offer a unique drinking experience. Available in two irresistible flavours — Strawberries ‘N’ Cream and Cream Soda – these are the ultimate sweet treat to indulge and give operators the chance to recruit younger consumers to the cola category.
The range taps into the growing demand for flavoured cola, an area that has seen significant growth, with flavoured cola growing three times faster than unflavoured cola2 highlighting the desire particularly among younger Gen Z shoppers. With this in mind, the pack designs are consciously bold, with the launch supported by a comprehensive and disruptive communications plan targeted at recruiting new Gen Z consumers into cola.
Ben Griffiths, UK Commercial Director Workplace, Education, Healthcare, Leisure & Entertainment, Carlsberg Britvic, said:
Pepsi Strawberries ‘N’ Cream and Cream Soda bring unique flavours and zero-sugar offering to operators’ menus; they’re the perfect addition to the carbonates category. The range is an exciting and bold step into the indulgence space and is designed with Gen Z and flavour lovers in mind. It brings treat-inspired flavours to chillers, creating intrigue and appealing to consumers after a new experience. We’re confident it will create opportunities for foodservice operators with food and snack combos, particularly in a competitive market where cut-through is key, driving this product’s success.
The product is available in a 500ml price-marked packs & plain, multipack of eight cans, 330ml cans, and 1.5 litres (Strawberries ‘N’ Cream only).
