New Tango Strawberry Smash

Delivering an outrageously bold hit of flavour, NEW Tango Editions Strawberry Smash combines sweet strawberry and tropical pineapple flavour for an instant hit of fruity ‘Tang’! Here to smash sales in 2025!

Tango has had a phenomenal journey - doubling in sales over the last three years², now worth £112m RSV and continuing to outperform the Fruit Flavoured Carbonates category growing +7.3%³ vs last year. It is the #2 most purchased fruit- flavoured carbonates brand in the UK, with over 5.3m buyers⁴.

With innovation being a key category growth driver, the Tango ‘Editions’ range is a 12-month rotational flavour series that brings new news and excitement to consumers through bold tastes and disruptive packaging to stand out on shelf and in chiller. Sugar free, without compromising on taste, these sugar free innovations support us to offer consumers healthier choices.

Strawberry Smash follows our previous successful Tango Editions launches - Berry Peachy in February 2022, Paradise Punch in 2023 and Tango Mango in 2024 - all of which were crowned #1 Fruit-Flavoured Carbs NPD of their respective launch years!¹

Tango Editions: Strawberry Smash is available NOW in 330ml single cans, 500ml (including PMP), 2L and multipack cans of X8 and x24.

^{1. Berry Peachy: NielsenIQ RMS, Total Coverage, Value sales, Fruit Flavoured Carbonates, Britvic Defined, Calendar year 2022- w/e 31.12.22, Paradise Punch: NielsenIQ RMS, Total Coverage, Value/Volume sales, Fruit Flavoured Carbonates, Britvic Defined, Calendar year 2023- w/e 30.12.23, Mango: NielsenIQ RMS, Total Coverage, Value/Volume sales, Fruit Flavoured Carbonates, Britvic Defined, Calendar year 2024- w/e 28.12.24}

^{2. NielsenIQ RMS, Total Coverage, Value sales, Fruit Flavoured Carbonates, Britvic Defined, L52wks to 18.01.25 vs 3Y 52 wks to 22.1.22}

^{3. NielsenIQ RMS, Total Coverage, Value sales/Value sales % Chg, Fruit Flavoured Carbonates, Britvic Defined, L52wks to 18.01.25}

^{4. Kantar Worldpanel, Take Home Panel, Total Stores, Total Pack, Spend (£000) / Buyers (000), 52we 29.12.24}