1664
1664 isn’t just a date in history. It’s a sign of exacting French standards. A promise of a refreshing lager with exceptional taste. A must-serve in the premium lager category, find more about the range below.
Why choose 1664?
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1664 is proven to drive trade up from core lager, giving you 25% more cash per pint in the till through higher cash margin
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1664 Bière sells more pints per week than the category average.
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3.28M consumers are already engaged in the brand.
1664 Biere
1664 0.0
1664 Blanc
Sources: CGA BRANDTRACK DATA OCT 2024; CGA Volume pool data July 2024; CMBC / RAZOR FOCUS GROUPS 2024
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