1664
A promise of refreshing premium beer with exceptional taste. From 1664 Bière with a taste suprême, to the world of good taste with a twist with 1664 Blanc.
Why stock 1664 Bière?
1664 facilitates trade up into World Lager and bridges a price void. With this accessible and super sessionable world beer, proven to drive volume, you will add more cash into your till.
Unrivalled momentum: With 56% YOY value growth, 1664 Bière is the UK's fastest growing premium lager1. It's a brand in high demand that will give you a competitive advantage.
Higher sales: 1664 Bière has the 2nd highest volume ROS in the premium lager category, ahead of key competitors2.
Why stock 1664 Blanc?
More than just a beer, this elegant lifestyle brand has proven to attract new premium consumers in a flavoured beer category which is growing.
Super premium & incremental: Commanding a 13% higher price on average than World Lager as a category, 1664 Blanc is in demand, growing 62% in volume sales and distribution +53.7%3.
Targets new occasions: 1664 Blanc attracts a young affluent consumer and premiumises serves in growing celebratory occasions.
Standalone font improve sales: with an impressive visual standout on the bar, our standalone font generates a 33% uplift in rate of sale4.
1664 Bière
A beautifully crafted and supremely sippable lager (4.6%), with a citrus aroma and notes of apricot. French Strisselspalt hops, 'the caviar of hops' deliver a delicate balance of aroma and bitterness Formats: keg, draughtmaster, 275ml bottle & 330ml can
1664 Bière 0.0%
A beautifully balanced, full flavoured alcohol-free lager, expertly crafted to deliver easy refreshment designed to help bring people together. Formats: keg, 330ml bottle
1664 Blanc
A premium international beer (5.0%) with a playfully elegant twist of French charm. Beautifully delicate yet crisp and refreshing, bursting with flavours of exotic fruits, a touch of spice, and our unique citrus twist. Formats: keg, draughtmaster, 330ml bottle
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Updated August 2026
- CGA by NielsenIQ, Total Licensed, Premium Lager CBBV Defined, value sales, MAT to 11/07/26
- CGA by NielsenIQ, Total Licensed, Premium Lager CBBV Defined, VolROS, MAT to 11/07/26
- CGA by NielsenIQ, Total Licensed, World Lager CBBV Defined, volume sales, MAT to 11/07/26
- CMBC internal sales data July 2024