Serve Poretti on tap

A premium Italian lager (4.8% ABV) with a smooth aroma, and a balanced bitterness - built to help your venue trade up, and drive rate of sale.

Why it works on tap

Higher average pint per week than competitors

Poretti on average sells 129 pints per week on draught, higher than the largest world lager beer¹.

In growth

Growing ahead of the World Lager category, stealing share from competitors and in 37.4% value growth².

Our members are sold

"The locals and tourists like it which is important." A.H.

"We do sell Poretti on tap, in fact our customers love it!" R.S

"Poretti is a very popular drink at our club, I think in the last 12 months it has really picked up since Wetherspoons put it into their pubs it has put it on the map a lot more and it’s had a positive knock on effect in our venue" M.H.

"Poretti is now our most popular lager" F.A

^{Feedback collected by email from active members in March 2026, not subject to any promotion or reward.}

We'll help you sell it!

Along with an eye-catching fount, we provide POS and glassware support as part of your install.

^{May vary according to your outlet type.}

Quick answers

No, Poretti is a genuine Italian brand founded in 1877 in Valganna, Italy, and the brewery remains operational today.

Like many established world lagers, some volume is brewed in the UK. The key is consistent high quality.

Yes, you have access to premium glassware & POS, tap visibility, and staff support designed to drive visibility and sales.

Request a free consultation

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You tell us about your venue, we confirm the best setup and whether it's a fit. Then we'll help you set up and launch!

What makes Poretti different?

Born from Angelo Poretti’s pursuit of flavour, this Italian lager uses quattro luppoli (four hops) to deliver a refreshingly full flavour and balanced bitterness.

Poretti doesn’t just look premium - it delivers in the glass too. A Great Taste Award winner, it’s celebrated for its balanced flavour and drinkability.

Style: World lager
ABV: 4.8%
Tasting notes: smooth & aromatic; sweet malty body; assertive bitterness

^{Updated August 2026}

^{*CGA by NielsenIQ, Total Licensed, Italian Lager CBBV Defined, VolROS, MAT to 13/06/26}

^{CGA by NielsenIQ, Total Licensed, World Lager CBBV Defined, draughts VolROS, MAT to 11/07/26}
^{CGA by NielsenIQ, Total Licensed, World Lager CBBV Defined, draught value sales, MAT to 11/07/26}