The fastest-growing world lager*
Why it works on tap
- Higher avg prints per week than competitors - Found to sells 114 pints per week on draught in Leased & Tenanted outlets, ahead of San Miguel (72) and Stella Artois (111)1
- A brand people notice - backed by multi-million pound investment and popular in off-trade (+78% volume and +57.4% value2)
- +119% value sales growth - 2nd best performing beer brand, growing Volume Share ahead of Guinness and Madri.
Quick answers
No — Poretti is a genuine Italian brand founded in 1877 in Valganna, Italy, and the brewery remains operational today.
Like many established world lagers, some volume is brewed in the UK. The key is consistent quality — and your materials position the UK brewery output as high quality.
Price architecture varies by operator. What matters is whether a lager can deliver ROS and trade‑up in your venue — and Poretti’s on‑trade performance and brand health signals support that case.
Yes — you have access to premium glassware & branding, tap visibility, and staff support designed to drive visibility and sales.
Request a call
You tell us about your venue, we confirm the best setup and whether it's a fit. Then we help you get set up and launch in your venue!
1CGA OPMS MAT L&T DATA TO P11 (W/E 01/11/2025)
2Nielsen IQ RMS, Total Coverage, Carlsberg Britvic Defined Lager, Value Sales, MAT w/e 04.10.25
3(Source: CGA by NIQ OPMS MAT and QTR Data to P01 w/e 17/05/2025)
We're now Carlsberg Britvic
Our leading soft drinks brands now sit alongside Carlsberg Group’s flagship Carlsberg Danish Pilsner, 1664, Birrificio Angelo Poretti, Brooklyn Brewery beers and more. This makes us the largest multi-beverage supplier in the UK.
What it means for you