1. Be social
Social media thrives on fresh content. So, whether it’s Facebook, Twitter or Instagram (to just name a few platforms), be sure to keep that account active and think carefully about when you post content and include relevant hashtags to let people know where you are and what your outlet is all about.
Don’t forget to tag in local community groups and organisations. Also, take into account when your followers are online and how you engage with them. Whatever platform you opt for, it is important to think about who your customers are, what they value and how they choose to spend their time. It’s about enticing your customers through all social media channels where possible. The more followers and higher engagement you have, the more others will hear about your business which in return, will drive footfall.