Not only is lemonade an ideal base for high-end mixed alcohol-free serves, but it is also the perfect mixer for most spirits, including vodka, whiskey, gin and tequila. Often overlooked, lemonade has a key role to play on the bar, providing outlets with good revenue gains, especially if served in the right way.
Gin is chosen by nearly 1 in 2 consumer (49%) in the On Trade as the top spirit chosen by GB spirit drinkers out-of-home , indicating that gin and lemonade serves can learn from gin and tonic’s glow-up, which transitioned from being a drink served in a glass with one ice cube and a sliver of lemon to garnish, into big copa glasses with lots of ice and fresh fruit. Lemonade can follow the same principle.
37% of spirit and mixer consumers think that it is important that they recognise the mixer brand used in a serve  so consider partnering R.White’s Lemonade on draught with a premium pink gin and complementing fruit garnishes, served in a long glass with lots of ice.
Such drinks can help pub and bar operators create and develop their own commercial experiences for customers by twisting serves and tapping into seasons and events such as sporting occasions and holidays.
Lemonade can also be utilised as a key part in any sophisticated or classic serves, such as Long Island Iced Lemonade, Pink Vodka and Lemonade and the London Lemonade.
Given the opportunities lemonade provides in terms of revenue gains, licensees can reap the rewards by increasing their creativity when it comes to mixing draught lemonade in alcoholic and non-alcoholic cocktails.