1664
1664 isn’t just a date in history. It’s a sign of exacting French standards. A promise of a refreshing lager with exceptional taste. A must-serve in the premium lager category, find more about the range below.
Why choose 1664?
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1664 is proven to drive trade up from core lager, giving you 25% more cash per pint in the till through higher cash margin
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1664 Bière sells more pints per week than the category average.
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3.28M consumers are already engaged in the brand.
1664 Biere
1664 0.0
1664 Blanc
Sources: CGA BRANDTRACK DATA OCT 2024; CGA Volume pool data July 2024; CMBC / RAZOR FOCUS GROUPS 2024
We're now Carlsberg Britvic
Our leading soft drinks brands now sit alongside Carlsberg Group’s flagship Carlsberg Danish Pilsner, 1664, Birrificio Angelo Poretti, Brooklyn Brewery beers and more. This makes us the largest multi-beverage supplier in the UK.
What it means for you