Lipton Iced Tea

The iced tea category is now 2x bigger than it was 4 years ago¹ and its set to grow by another £200m RSV over the next 5 years².

Penetration is growing 12% and more people are drinking Iced Tea than ever before³.

Brings in younger drinkers

• Iced tea attracts Gen z and younger drinkers to soft drinks in outlets. It fits trend like hydration, which makes up 31% of purchases⁴. With half of 18-34 year olds visiting on-trade weekly, its a key must stock brand⁵.

Proven bar performance

• Lipton has secured a 10% volume share of draught soft drinks in pubs where it is stocked⁶, making it an essential product to include in your range
• It's a refreshing and profitable alternative to cola