Back Pepsi delivers more than great taste. Drive soft drinks sales with a leading cola brand, must-stock flavour innovations and marketing support tools designed to help your venue sell more.
Did you know? Pepsi MAX® is the Number 1 Cola brand by volume in the UK1
More volume to your sales
Premium & frequent consumers
We’ve expanded our Pepsi range with an indulgent duo of Ice-Cream-inspired flavours. The ultimate refreshment, with a smooth taste and zero-sugar sweetness. Now available nationwide, the nostalgic combination of cola and ice cream is available in Cherry & Vanilla and Raspberry Ripple across key pack formats - 500ml plain & PMP bottles, individual 330ml cans and 8-can multipacks.
The launch comes as the flavoured cola category continues to grow ahead of unflavoured cola2, creating a major opportunity for retailers to drive excitement within the category.
Our new packaging is designed to stand out on busy shelves and clearly separate the flavours range from our core Pepsi MAX®. Bold colour blocks and bright fruit icons make it easy to spot at a glance, while the cleaner layout gives the packs a fresh, modern look.
Why stock flavours?
The flavoured cola category continues to grow ahead of unflavoured cola5. Pepsi MAX® Cherry stands as the clear number one flavoured cola worth over £195m RSV6, making it a must-stock for your venue.
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Pepsi MAX enters a landmark four-year partnership with The Football Association, becoming the official soft drinks partner of the senior men’s and women’s England teams. Creating opportunities to strengthen our brand and business impact nationwide, this powerful partnership will connect fans across major moments and summer events for years to come.
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