Principal one: Visibility is key!
Make sure customers can see the snacks you have on offer, this will not only bring them front of mind, but can increase spend by up to £1.50 (Source: PepsiCo StreetBees pub research 2020). With many pubs/bars likely to continue operating a one-way system within their establishments to adhere to social distancing rules, punters will be even more impulsive and focused on moving along quickly.
Crisps, nuts and snacks are highly spontaneous, with three out of 10 purchases made on impulse, so visibility is key to drive sales (Source: Kantar Study 2018).
Things to consider:
- Ensure snacks are visible at the bar
- Use beer mats or menus to serve as a reminder at tables
- Use clip strips to display full range
- Counter top units can be a great way of displaying best-sellers